Full formulas on every label
Fewer ingredients, all of them named.
Cold-pressed oils and plant extracts in formulas short enough to print on the front of the bottle. No fragrance added, no filler that exists only to change the texture.

NO ADDED FRAGRANCE·FULL INCI ON FRONT·SMALL BATCH

Pick of the week
Niacinamide 5% — 100 ml Refill
5% in a plain glycerin base. Nothing else in the bottle. Sold as: 100 ml Refill Range: Serums Shipped from stock, packed the same working day
$25.95
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Why the list is short
Every ingredient has to earn its line
Long ingredient lists usually mean texture, shelf life and marketing. We keep formulas short so that when something irritates your skin, you can actually work out what it was.
About Loomlyzx“Long ingredient lists usually mean texture, shelf life and marketing. We keep formulas short so that when something irritates your skin, you can actually work out what it was.”
Our point of viewEvery ingredient has to earn its lineRead our story
